Tag Masterclass: Transcreation - what is it?

Transcreation - what is it? - This video from ISBA Partners Tag is the second in their Production Masterclass series. Merely having content in another language isn’t enough to tick the global box anymore. To pass as a local you need to have both the walk and the talk mastered. Here they discuss the kind of awareness Transcreation requires, and the reach it can give you to ensure you can fit in, wherever you choose to go.