In this ISBA session Prasad Ghag (Global Head of Media, Digital & Strategic Planning at Sanofi) and Dan Brown (Director & Digital Practice Leader at Media Sense) shared with members how they managed to conduct an industry first end-to-end audit of D&I media buys and, in-turn, measure the success of their DE&I activities both from a societal and business standpoint.
Programme
Case study style presentation showcasing:
• How Sanofi & MediaSense defined Diversity Equality & Inclusion (DE&I) in Sanofi’s advertising.
• How Sanofi & MediaSense identified DEI performance improvements across digital media investment.
• How Sanofi & MediaSense are discovering the balance of outreach to audiences whilst keeping in consideration environmental & societal impacts of media choices.
