Enders Analysis have launched a report commissioned by ISBA exploring how the TV advertising market has evolved over the past three years from the broadcasters' point of view.
ISBA's members have a vested interest in ensuring the health of the television ecosystem, given that it is an unrivalled medium for advertisers to use when building brands. ISBA's goal is a transparent and accountable TV trading marketpIace that delivers value for its members.
The report was commissioned to follow up on the 2021 report, which considered the strengths and weaknesses of the TV advertising ecosystem from the perspective of broadcasters, advertisers and agencies.