For July's TV & Video meeting, we were joined by Ofcom who shared the ambition of their study on the TV advertising market to inform the upcoming Public Sector Broadcaster (PSB) review.
We were then joined by Jonathan Longhurst of LongTerm Colab who have been commissioned to do a piece of research for Samsung Ads that looks to explore the TV experience & relationship with advertising from a consumer side, agency buy-side, and marketer viewpoint.