Advertising is for everyone, and it is everywhere. Advertising plays a vital role in our societies and in our economies and can provide information about products and services that improve our lives.
For that potential to be realised, advertising must be inclusive – and that means that everyone must be included. We face a challenge: to create a truly accessible advertising ecosystem, which is inclusive by putting equality of access at its heart. This is a social and moral imperative, central to growth and trust.
ISBA leads a UK Taskforce of brands, agencies, delivery platforms, broadcasters and industry partners focused on access features on broadcast media – namely audio description and subtitling.
See the UK Accessible Advertising Taskforce Charter, below.