To help advertisers plan for 2024 we’ve worked with the WFA to source a deep dive into UK Media Inflation forecasts. Eight agency groups and consulting companies have contributed to the forecasts which you can view here.
This session explained the pressures facing the UK advertising market as we head into 2024. We explored the outlook for advertising revenue, supply and pricing, and take a look at how key areas such as connected video, campaign measurement and ESG will develop across 2024.
This included:
• Macro Headwinds affecting UK marketplace
• Advertising demand, supply and pricing for 2024
• Key development across UK media focus areas across the next year.
