This session from ISBA partners, ID Comms, will show you how to gain unparalleled insights on agency programmatic buying capabilities during a media agency pitch.
This session will challenge advertisers thinking about what is possible in a media review and propose solutions for how to stress test agency capabilities in a real live environment.
You'll learn how to:
● Go beyond just theory to understand the reality of working with any potential new partner during a media review
● How to capitalise on the unique opportunities a media review presents to maximise advertiser advantage
● Make informed decisions and future-proof your business moving forward.
What will be covered:
● The importance of a thorough assessment of agency programmatic buying capabilities
● Common advertisers needs in programmatic buying
● The challenges of the traditional pitch process in addressing advertiser needs
● Solutions to stress test reality, not just theory
● How to deploy the right solution for your business to maximise insight based on your set up, time and resources