101: Best in class creative and how to judge it

2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

Learn how to ignite engagement with tailored content across platforms. In this session you will learn about the role of brand architecture in freeing creative potential and why creative magic is a myth.

What you will learn:    

• Why creative magic is a myth
• Why inputs matter as much as outputs
• The role of brand architecture plays in freeing creative potential
• Three conditioning factors for creative success
• The role of the client organisation in facilitating (or restricting) creativity
• Why ideas endure and executions fade

It is aimed at:
Marketing teams, brand managers and assistants and junior marketing roles.