Creating effective eCommerce strategies is essential for ensuring your online business thrives. A successful eCommerce approach takes a holistic view, focusing on understanding your audience, optimizing your website, and continuously refining your tactics based on data. In this session, you will learn how to build a robust eCommerce presence that drives sales and fosters customer loyalty.
We will be joined be joined by Julie Sexton, Client Services Director and Annie Little, Digital Commerce expert from Communications Specialists Initials.
2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
What you will learn:
- A view of the overall ecommerce landscape.
- How has consumer behaviour changed through ecommerce evolution.
- What marketing objective does ecommerce deliver well for?
- How can the success of ecommerce be measured?
- What ROI should you expect?
- 5 key takeouts.
Who is it aimed at?
Marketing teams, e-commerce managers, brand managers and assistants and junior marketing roles.
