2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
Whilst Direct Mail and Marketing has historically been a huge part of the marketing mix, the transition from a mainly print media audience to digital device consumption has led to the need for DM to evolve it’s offering for both tactical and strategic campaigns. In the meantime the opportunity to reach customers in their homes has never been more compelling as the recipient has the time to consider your campaign whilst also having (via numerous digital devices) the opportunity to immediately research, sign up or order brands products. As such, it’s a really opportune moment for all advertisers to understand the core principles and best practice advice for DM campaigns.
For this session, Pete Davis is joined by Sophie Grender, Director of New Business from MarketReach from Royal Mail.
What you will learn:
• What is Direct Marketing and what are the main types of Direct Marketing?
• What are the benefits of Direct Marketing?
• What’s the future for Direct Marketing?
• Best practice case studies
• 5 Key Take Outs
It is aimed at:
Marketing teams, digital marketing managers, media managers, brand managers and assistants and junior marketing roles.
