2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
Are you looking to transform your digital presence into a captivating journey? In this session you will learn what formats will help you achieve your objectives and how to measure the success of your digital creative. Joined by Rebecca Fraser, Account Manager and Leah Burton-Smith, Client Services from Initials CX.
What you will learn:
- Format discussion and identification to enable objective achievement.
- What messaging/design approach will create the biggest impact.
- How to measure the success of your digital creative.
- 5 key take outs.
It is aimed at:
Marketing teams, digital marketing managers, media managers, brand managers and assistants and junior marketing roles
