101: How to produce and write an effective media brief

2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

Did you know that you can assist your agencies in the media planning process?  Uncover the secrets to crafting impactful campaigns by tuning in to this 101 session.  Find out how working together can produce effective campaigns and briefs.

What you will learn:    

• The key stages of the media planning process
• How to make it easy to take the learnings forward from media insight and strategy to campaign evaluation
• Explaining the importance of a good brief.
• Highlight through case studies  examples of good and bad briefs.
• How to write a brief that works for your brand and the agency. 
• Share and discuss what the agency needs from the client in a great brief to deliver effective campaigns.
• 5 key take outs.

It is aimed at:
Marketing teams, brand managers and assistants and junior marketing roles.

All sessions can be viewed live or on demand via the ISBA knowledge hub.