101: Public Relations

This fascinating 101 knowledge session provides members the opportunity to stay up to date with the latest trends and fundamentals of public relations. It remains important to understand how to make your public relations strategy work for you and your customers whilst getting the most out of your budgets.

Pete Davis, the MD of getmemedia.com will be joined by Angie Moxham, Founder and CEO of The Fourth Angel.

In this session we will be covering:

• What is the role and relevance of public relations?
• How to integrate public relations into your wider campaigns
• What are the typical objectives of PR campaigns?
• How to measure the success and performance of your PR campaigns.
• 5 key takeouts.

You can watch the video below to understand what you will learn from attending this session.

It is aimed at:
Marketing teams, brand managers and assistants and junior marketing roles.

The recordings of all the previous sessions can be found in our Knowledge Hub