2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
Radio remains a powerful medium for reaching audiences with targeted messaging and storytelling, offering broad reach and local relevance. Its cost-effectiveness and adaptability make it relevant in today's digital age.
Our Podcasts 101 is a comprehensive training session designed for ISBA members eager to harness the power of podcasts in the UK. This session will demystify the podcasting landscape, covering how podcasts operate, what makes them unique, and how brands can effectively engage with this rapidly growing medium. Attendees will learn how to select the right podcasts for their objectives and audience, integrate them into their campaigns, and measure success through tangible metrics. The session will include actionable insights and real-world case studies and equips marketers with the knowledge to craft impactful podcast advertising strategies.
What you will learn:
- The role and relevance of Radio in today’s media landscape
- What are the key features and benefits of radio
- How to plan and buy a radio campaign
- Hear best in case campaign examples
- Understanding the Power of Audio Advertising
- Understanding Podcasts and how they work
- A step-by-step guide to creating Podcasts Sponsorships
- Choosing the right Podcasts
- Measuring success and case studies for inspiration
It is aimed at:
Marketing teams, digital marketing managers, media managers, brand managers and assistants and junior marketing roles.
Book now
Cost
FREE
Type
Online event