2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
What you will learn:
- What we mean by media weighting and phasing.
- Appreciating costs and deliverables of heavy, medium and light weight campaigns.
- The variables you can change to increase campaign efficiencies.
- What media delivers best for certain marketing objectives
- How to review coverage and frequency weightings
- How to feedback to your agency effectively when refining the media plan
- 5 key take outs.
It is aimed at:
Marketing teams, brand managers and assistants and junior marketing role
All sessions can be viewed live or on demand via the ISBA knowledge hub.
