The leveraging of data and behavioural science to understand customer experience is an ongoing process that requires consistent monitoring, new technique and regular adaptation.
By collecting and analysing relevant data, you can make informed decisions that enhance customer satisfaction and loyalty, ultimately driving your business success. Find out what techniques can drive your brands forward in this area.
Join us and Ben Stirling, Senior Vice President Rewards, from Capillary Technologies.
2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
In this session we will be covering:
- Defining what we mean by customer experience.
- Examples of good customer experiences with great case studies.
- How to create a customer experience strategy.
- How to manage the customer experience.
- How to measure customer experience.
- 5 key takeouts.
Who is it aimed at?
Marketing teams, e-commerce managers, brand managers and assistants and junior marketing roles..
