2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
Get ready to ignite your innovation! In this session we will be sharing ground breaking strategies to spark creativity and transform your business. Discover actionable insights to stay ahead in today's dynamic market. Don't miss this chance to revolutionise your approach!
Pete will be joined by Josh Tilly, Head of Strategy at Initials CX
What you will learn:
- The importance of innovation and renovation in the marketing mix.
- What techniques you can use to instil innovative thinking into your business
- Best in class case studies of brand innovation and renovation from around the world.
- How to measure the impact of innovation on businesses and planning ahead.
- 5 key takeouts
It is aimed at:
Marketing teams, brand managers and assistants and junior marketing roles.
