Bringing digital creative and media together

Bringing digital creative and media together

Futureproofing in-house skills, technology and partnerships

This in-person interactive workshop with our partners Kepler, will evolve your digital creative framework to deliver agile marketing campaigns. Find out how to adapt in-house teams, which platforms are now pivotal, and how to better work with agency partners who are using Ai to improve the digital creative process.

This session will discuss the integral role of creative strategy, realising the essential tech infrastructure, the evolution of planning processes, and the impact of quicker feedback loops. The event will feature expert speakers, panel discussions, and working groups.

Major themes:
•    Operating models in practice
•    Doing more with less
•    The convergence of media and creative
•    In-housing: Is it right for you?
•    Getting the tech right
•    Creative maturity and roadmapping
•    AI, creativity and the role of the agency

Attendees will gain insight into the evolving creative landscape, equipping them with the knowledge to harness tech-driven creative strategies. 

Through collaborative workshops and expert discussions, you'll leave with an actionable blueprint to drive better campaign outcomes, enhance agility, and optimise creative impact.

Speakers will include:

• Camm Rowland, Chief Creative Officer, Kepler
• Patrick Burgoyne, Co-founder, In-House Agency Leaders Club (networking organisation for senior leaders at in-house creative agencies, studios and in-house design teams)
• Dan Larden, Head of Media, ISBA
• Alexandra Clark, Global Client Partner, Vidmob. (ex-Unilever Creative Technology Manager)
• In-house Creative lead (Brand TBC)
• Media lead (Brand TBC)

The event will be hosted by digital marketing innovator, Kepler. Its mission is to demystify the digital universe, providing brands with the clarity and insights needed to navigate today’s complex marketing and media landscape.