Creating an inclusive AI framework

Creating an inclusive AI framework: Identify and challenge bias in AI tools 

This is an in-person event at the ISBA Offices, 12 Henrietta Street, Covent Garden, London WC2E 8LH.

AI is transforming marketing workflows, but without proper oversight, it risks amplifying biases and undermining inclusivity. This hack session brings together marketers and DE&I experts to collaborate on a vital mission: exploring key factors in building an Inclusive AI Framework, enabling organisations to mitigate bias in AI-generated marketing outputs. This dynamic three-hour session will combine hands-on experimentation, expert insights, and collaborative problem-solving to ensure that AI-driven marketing aligns with DE&I principles and brand integrity.

The current challenge? Many of our systems are inherently biased, built off historical data. This perpetuates harmful stereotypes, which have a wider societal impact. We invite teams to come together for a hands-on session to explore your current tools and see where the bias is - and how you can mitigate risk and create positive representations of your audiences with your AI tools. 

Learn how to: 
•    Identify and address bias in AI-generated outputs.
•    Co-create a checklist to guide ethical and inclusive AI usage.
•    Build confidence in leveraging AI as a force for innovation and inclusivity.

Who is it aimed at?

This session is suitable to a broad range of professionals in the marketing industry that wish to have hands on experience of how to create Inclusive AI Frameworks. From brand managers, people in creative and media disciplines, as well procurement and legal professionals. 

Full learning agenda to follow.

Please bring your own laptop/tablet.