This is an in-person workshop and run by one of our partners, Kepler EMEA and will be held at the ISBA Offices.
Attribution has never been so important but has never been more confusing. Marketers are splitting their time between triangulating their measurement fix, investigating the privacy sandbox and picking their way through attribution vendors' claims.
Programme
• Learn from digital media consultancy, Kepler.
• Discuss with other members working to solve these complex questions.
• Get clarity on the core solutions of API-led attribution
• Find a solution to move away from a legacy ID-based approach.
What will members gain by attending?
1. Discover strategies for navigating the cookieless future: learn to identify essential criteria to distinguish future-proof solutions from the noise. Explore the vital factors when assessing partners/vendors and gain insightful questions to ensure you're choosing the right solutions for long-term success.
2. Deep dive into current attribution solutions: uncover the practicality of ID-based solutions vs API-led solutions, and understand their effectiveness. Explore alternative solutions that can offer resilience amidst industry changes.
3. Understand triangulation: tailored approaches for brands/advertisers, unveiling the differences, and guidance on initiating and adapting triangulation methods for enhanced marketing strategies.
4. Engage in interactive discussions: join fellow advertisers for engaging conversations, building on the success of previous sessions to share insights and collaborate on solutions for future media buying challenges.
Who is it aimed at?
This session is aimed at Senior digital marketers and any marketers with responsibility for insight & effectiveness, performance marketing and data and privacy governance.
Presenters
Mallory Simmonds - President EMEA, Kepler
Mallory was promoted to her role in 2023 after leading Client Delivery in EMEA. Mallory joined the company in 2014, working in Client Solutions in New York. She then took on leadership of the newly formed Marketing Analytics & Insights department, before launching Kepler’s first London office in 2018.
As President EMEA, Mallory oversees all operational and client activities for Kepler’s EMEA business. She also plays a pivotal role in new business development and has been one of the driving forces behind many new client wins. Throughout her nine years at Kepler, Mallory has played a pivotal role in enabling client success and international growth.
Luke Ellis - Senior Manager in the Marketing Analytics, Kepler
Luke is a seasoned professional specialising in guiding clients through their measurement journey. With expertise in leveraging cutting-edge solutions and testing methods within the ecosystem, he focuses on data clean rooms, utilising his technical skills to extract crucial answers for measurement. Collaborating across multiple clients, Luke ensures tailored support and brings a wealth of experience to each engagement.
Jonathan D'Souza-Rauto, Biddable Product Lead, Kepler EMEA
With over a decade of experience leading digital marketing initiatives, Jon possesses an extensive skill set spanning all digital channels. He uses his technical abilities to create custom solutions that help clients navigate the future of key technology platforms like DSPs, ad servers, and tag management systems. He's been recognised for his writing on the changing landscape resulting from the impending death of the cookie, including a recent article titled "What is the latest snake oil in adtech?"
For further reading in this area, please read A marketers guide to major measurement method and triangulation.