ISBA has a created a programme of 30 minute bite-size sessions covering the Creative and Production evolution.
We talk regularly about the changing media landscape, the complexity of diverging platforms and fragmentation of viewing. This, along with an evolved population and high consumer expectations brings new challenges and complexities to the Creative and Production process.
• Fast turnarounds and tight deadlines mean advertisers need to understand the entire production process.
• With budget constraints advertisers need to be mindful of budgets and find cost efficient but effective solutions.
• Brands need to aware and understand new technology to create ads that resonate with their target audience.
• Brands need to ensure that their advertising is representative of their audience and that it is accessible.
• Advertisers should remain consistent in their branding and messaging across media channels. A challenge when working with different agencies.
ISBA's next bite-size session will be on DE&I in production with our member Unilever.
Unilever will be showcasing their latest work on diversity in the production process with Scope, the disability and equality charity in England and Wales
Hannah Harris, Senior Regional Advertising Producer – Europe, Unilever
James Taylor, Executive Director of Strategy, Impact and Social Change, SCOPE
