Thinking about making your ads more accessible but don’t know where to start? This session will update you on ad accessibility from the launch of our guide REFRAME Accessible Advertising to work with both a UK and Global taskforce, followed by a taster session of Clearcast’s Ad Accessibility training course.
Programme
• Update on ISBA’s work to support accessible advertising
• Reminder of REFRAME as a resource
Taster session of Clearcast’s Ad Accessibility training covering:
• The need & drive to make ads accessible for your brand as well as the people who need them;
• Feedback on common mistakes from people with lived experience;
• ‘Need to know’ info on accessibility toolkit: system demos, costs, pros and cons;
Who is it aimed at?
Brand/marketing manager, anyone interested in accessible advertising
What will members gain by attending?
Awareness of accessibility features within advertising, where to start and what questions to ask your agencies when briefing for accessible advertising.
Presenters
Bobi Carley, Head of Media/Inclusion Co Lead, ISBA
Vanessa Vidad, CRM & Systems Manager/Inclusion Co Lead, ISBA
Michael Haydon, UK & International Training Manager, Clearcast
