ISBA Priorities 2023 - Progress update
During this session you will hear from Director General Phil Smith and his team on how ISBA is championing an advertising environment that is transparent, responsible and accountable.
We will share some of the highlights of the hugely successful ISBA Media Foundation certificate programme, our plans for its development and the other ways we support members in continuing to develop their skills and industry knowledge
You will also hear from Tom George, Origin CEO about the cross media measurement project’s live testing phase and the brands who are participating.
Finally you will hear about how ISBA is working with members to reduce advertising’s impact on climate change.
Agenda
- Introduction and update on progress – Phil Smith, Director General
- Delivering thought leadership and actionable learning, advice and guidance - Jane Pinn, Director of Membership
- Live testing Origin update - Tom George, CEO Origin
- Sustainable growth - Brand advertisers and climate change - Phil Smith, Director General
Q&A
This session is open to all ISBA members, potential members and anyone who is interested in the UK advertising and media landscape. if you are not an ISBA member and would like to book, please email Elvira Bagge on elvirab@isba.org.uk
If you would like to submit any questions in advance please email them to elvirab@isba.org.uk