ISBA Progress against Priorities update

ISBA Progress against priorities update - full recording

Introduction and update on progress

Delivering Value to ISBA members in the short term

Media and Marketing regulation latest

The future of marketing efficiency – Origin update

During this session you will hear from Director General Phil Smith and his team on how ISBA is championing an advertising environment that is transparent, responsible and accountable.

The session will update you on the work ISBA is doing to help members make better marketing decisions, lead on positive change within the media and regulation landscapes and upskill their teams.

You will also hear about the work ISBA is doing to help marketers in the future through their vital cross media measurement project. Origin CEO Tom George will update attendees on the latest developments and bring to life how Origin will enable marketers to plan and deliver more efficient advertising campaigns.

Agenda

• Introduction and update on progress – Phil Smith, Director General
• Delivering Value to ISBA members in the short term- Jane Pinn,  Director of Membership and Bobi Carley, Head of Media
• Media and Marketing regulation latest- Rob Newman, Director of Public Affairs
• The future of marketing efficiency – Origin update- Tom George, CEO Origin
• Q&A

This session is open to all ISBA members and anyone who is interested in the advertising and media landscape.