Best practice learnings from recent media agency pitches from ISBA members and media advisors The Aperto Partnership on how to run a process to get the very best outcomes.
What will be covered?
- Considerations for when to run a pitch and when not to
- Case studies from recent pitches
- How to run a brilliant process
- Getting the very best from participating agencies
It is aimed at
All members that manage relationships with media agencies
What will you gain by attending?
Up to date learnings and advice from fellow ISBA members and specialist media advisors The Aperto Partnership to maximise the chances of the very best outcome when running a media agency pitch
Presenters:
Scott Moorhead, Managing Partner, The Aperto Partnership
Scott has been providing commercial media consultancy to leading international advertisers for the last six years. He comes from a media trading background, leading buying teams in broadcast, managing agency deals and in commercial roles across four of the major buying groups
Andrew Mortimer, Managing Partner, The Aperto Partnership
Andrew is a former member of the ISBA Executive committee. He worked client-side at Sky, with responsibility for managing the advertising budget and media operations of one of Europe’s largest advertisers, and then leading global sales teams for Sky Media. Previously Andrew spent 14 years in media planning and client leadership roles in media agencies