Measurement for a post third-party cookie era is built on your first-party data strategy

Approaching effectiveness measurement in the first-party, post third-party cookie marketing ecosystem of the future, relies on building your understanding of:

• how the use of third-party cookies impacted your top and bottom-line growth in the past
• how to shape your first-party data strategy moving forward

This session provides a four-step roadmap to privacy-first, first-class, first-party data (1PD). The session will describe how to adopt a gold standard for 1PD collection and activation at scale that will underpin a robust effectiveness measurement strategy.

You need data that has purpose, and this session is vital for you to deliver a return on your data assets. 

This session will cover a series of immediate actions that will form a privacy-first, first-class, first-party data strategy.

• Foundation: Consent, privacy, strategic alignment of data with business goals
• Collection: Maximise first-party data quality at the start of the data lifecycle
• Activation: Using machine learning in campaign targeting and budget allocation
• Measurement: Performance measurement using blended modelled and observed, consented 1P data
• Automation: Efficient, reliable and robust campaign scaling.
• You will see the inside track on how MediaMonks is scaling their data capability across 10000+ MediaMonks globally.  The session will cover a range of case studies that illustrate these tactics in action.

What will you gain by attending?
After the session you will have a clear roadmap that will accelerate your digital maturity growth and help position you to develop your privacy-first effectiveness measurement strategy.

Presenter
Doug Hall, Vice President of Data Services & Technology, MediaMonks
With over 25 years of commercial experience, Doug is the Vice President of Data Services and Technology for MediaMonks in EMEA. 
With a technical background, he is comfortable talking with all stakeholders about data - from the C-suite to engineering teams. 
Doug's superpower is making complex concepts available to everybody.
He is a keynote speaker at industry conferences, and a recognised thought leader in the Digital Analytics arena.