The power of diversity and reaching diverse audiences

Brands are increasingly asking for more advice on how to reach and engage with diverse audiences. This session will present research on how to understand and engage with diverse communities and the benefits of brand partnerships with diverse, minority owned media.

In this event hosted by ISBA, Mail Metro Media will be presenting their new research, in partnership with The Diversity Standards Collective, The Diversity Factor. This will be followed by “In Conversation with…” Nafisa Bakkar, CEO and Founder of Amaliah, a platform for Muslim women.

Mail Metro Media: The Diversity Factor – A community focused research project
Created in partnership with The Diversity Standards Collective, the experts in marketing to intersectional individuals and groups, we looked at personal identity, world concerns and views on brands and advertising.
The research is based on focus groups from ethnic minority, LGBTQ+, disabled communities, each with a range of generations and regions and including a mix of consumers and media professionals. We hope it helps us work together to communicate fluently and productively with these sectors during future campaign planning.

In Conversation with… Nafisa Bakkar, CEO and Founder of Amaliah
Amaliah is a platform for Muslim women and Nafisa will speak about:

•    What is Amaliah, what does it do and the changes has she seen in the media landscape

•    Brand partnerships: how do these work, how to start (entry level) and how to get actual depth from partnerships

•    Why is it important to invest in community media, how do you measure “reach”, how does it impact your bottom line and future proofing for sustainability

Who is this event aimed at?
This event is open to everyone who is interested in this subject or has it as a responsibility as part of their job.

What will members gain by attending?

• Awareness of new research on diversity and inclusion
• Practical advice on how to reach diverse audiences through minority owned media

Presenters

Nafisa Bakkar, CEO & Co-Founder, Amaliah
Nafisa is the CEO and Co-founder of Amaliah, UK’s leading media company for Muslim women reaching 7.2 million each month. She has been at the forefront of creating cultural change in diverse and inclusive media buying and planning. Their agency insights.amaliah.com has worked with global brands and agencies like Spotify, Dove, Lloyds Bank, National Art Pass, Lush, Pinterest and Universal to name a few to help clients reach Muslim audiences in a meaningful way whilst backed by the authoritative voice of Amaliah. Nafisa is also the CEO of Halal Gems, a halal food discovery platform that also runs one of London’s biggest street food festivals seeing 175,000 attendees over the last 3 years. 

Ryan Uhl - Chief Brand Strategy Officer, Mail Metro Media
Ryan began his career over 13 years ago as a digital planner/buyer at media agency, Mindshare. Since then he has worked in various roles within the commercial advertising department at Mail Metro Media, from which he has developed a holistic view of media and future trends.  

Luke Hand – Insights Director, Mail Metro Media
After starting his career at Newsworks, Luke moved to Mail Metro Media where he has been for the past 10 years. He is now responsible for creating and delivering the Insight strategy and leads a talented team of experts who specialise in traditional research and data driven insights.