If you’d like to get a glimpse of that post cookie world, then join PwC on 20 May for a breakfast briefing on 'marketing transformation and effectiveness in a post-cookie world'.
Building on the popular ISBA / PwC study and webinar on ‘the future of digital marketing in a post-cookie world’, and the similarly well-attended follow-ups on customer data and marketing technology, the May event will explore how customer data, martech and marketing operations can be successfully integrated to deliver a step change in your marketing capabilities and effectiveness.
Views will be explored on what a data-led, technology-enabled marketing organisation looks like and how that drives marketing effectiveness. This will consider both short-terms sales uplifts and the long-term brand benefits of marketing activities, in the context of the competitor and commercial landscape.
Order of play:
- Introduction and presentation by PwC and guests
- Open Q&A
Please feel free to inform your colleagues who may also be interested so they too can register using the link above.
This event will be held via Global Meet.