Accelerate your growth with faster, more cost effective MMM: How to grow when faced with budget cuts

In this session we’ll give you some advice on how to approach internal “budget cut” conversations. It will take you through some case studies that will outline how you can work with your finance team to adopt a robust and scientific approach to marketing measurement and testing. The session will also explain, if your internal dynamics allow it, how you can also put forward the case for introducing new channels into your media mix to drive profitable growth.