MMM

10 resources

Here's everything we've tagged with 'MMM'

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Key Performance Indicator: A simple guide

MMM vs MTA: A simple guide

Insight & Effectiveness Steering Group Outputs July 2024

101: Effectiveness: Marketing Mix Modelling (MMM) 2024

How to measure Digital Advertising in 2024: a practical guide to cross-channel attribution

Measurability: why marketers are struggling to see the wood for the trees

MMM 101: A simple guide

A Marketer’s Guide to Measurement and Data Triangulation

Upcoming MMM events

Online

101: Effectiveness: Marketing Mix Modelling (MMM)

10:30am, Fri 6th Jun

Previous MMM events