Artificial intelligence (AI) is a transformative technology that will fundamentally change our economy and society – and advertising is no exception.
Every organisation is racing to understand AI’s capabilities and how it might open the door to a new phase of creativity, while at the same time harbouring concerns about the scale of its possible impact.
At ISBA, we seek to lead our industry in creating an inclusive and sustainable advertising environment – one that is trusted and responsible, and which has a positive societal and economic impact. In the years to come, AI can help us deliver on that promise, or it could exacerbate some of the worst in modern trends.
We have begun to tackle the question of AI across different ISBA functions, from Public Affairs and Agency Services to events and Media. See below for some of the latest. If you would like more information, please contact us.
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