ISBA Progress against Priorities 2024
At the end of each year engaged ISBA members from across our working groups and committees prioritise what matters to them as Marketers and what ISBA can do to help. These discussions shape the priorities ISBA sets for the next year. Click here for the 2024 priorities.
During this session you will hear from Director General Phil Smith and his team on what ISBA has delivered so far this year.
- Responsible use of Gen AI - Lorna East, Head of Agency Services, ISBA
- Accessible Advertising in practice - Vanessa Vidad, CRM & Systems Manager/ Includion Co-Lead, ISBA
- Origin – Why it’s so important for advertisers - Tom George, CEO, Origin
- Does brand safety still matter? - Phil Smith, Director General, ISBA