101: Delivering accountability in media - recording only

This session is a recording only.  If you would like to receive the link to the recording, please register below.

2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

Promoting media accountability is crucial for fostering trust and reliable information. By fact-checking, ensuring transparency, and checking for accuracy, we empower companies to make informed decisions. We will delve into how regular performance and compliance audits help contribute to a cycle of feedback and learning to improve your relationships.

What you will learn:

• Media performance and contract compliance audits will help you get the best out of your agencies
• As well as validating price and quality metrics, a performance audit provides insights and recommendations for campaign management and optimisation
• A compliance audit will tell you whether or not you’ve been charged correctly and make recommendations to improve processes and controls
• The foundation for any successful audit of an agency is a good contract – use ISBA’s Media Services Framework 
• Regular performance and compliance audits will contribute to a cycle of feedback and learning to continually improve your agency relationships

Who is it aimed at?

Marketing teams, Marketing Director, brand managers and assistants and junior marketing roles