This session is a recording only. If you would like to receive the link to the recording, please register below.
2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
Are you looking to make an impact in your local area or a specific demographic? With hyperlocal targeting and direct mail you can reach your audience precisely where they are. Tune in to find out how you can connect with your customers on a personal level.
Whilst Direct Mail and Marketing has historically been a huge part of the marketing mix, the transition from a mainly print media audience to digital device consumption has led to the need for DM to evolve it’s offering for both tactical and strategic campaigns. In the meantime the opportunity to reach customers in their homes has never been more compelling as the recipient has the time to consider your campaign whilst also having (via numerous digital devices) the opportunity to immediately research, sign up or order brands products. As such, it’s a really opportune moment for all advertisers to understand the core principles and best practice advice for DM campaigns.
What you will learn:
Hyperlocal targeting
• What is Hyperlocal Marketing and what are the benefits of using Hyperlocal Marketing?
• What does a Hyperlocal marketing campaign look like?
• Best Practice Hyperlocal Targeting case studies
• 5 Key Take Outs
Direct Marketing
• What is Direct Marketing and what are the main types of Direct Marketing?
• What are the benefits of Direct Marketing?
• What’s the future for Direct Marketing?
• Best practice case studies
• 5 Key Take Outs
It is aimed at:
Marketing teams, digital marketing managers, media managers, brand managers and assistants and junior marketing roles.
Book now
Cost
FREE
Type
Online event