Mobile advertising is the promotional content that reaches users on their smartphones and tablets. It’s a vital component of any digital marketing strategy, enabling businesses to connect with consumers in our ever-mobile world. Find out how you can make the most of this medium by joining our session.
Join us and Simon Stone, GM International, from LoopMe.
2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
What you will learn:
- What are the key principles of mobile
- What is the latest role of mobile in today's world?
- What objectives does mobile deliver against.
- How to plan the best campaigns with great effectiveness.
- How to measure the performance and success.
- 5 key takeouts.
Who is it aimed at?
Marketing teams, digital managers, brand managers and assistants and junior marketing roles.
