Marketers and marketing procurement professionals are facing an increasingly challenging environment - a rapidly evolving landscape of consumer behaviour and available technology, alongside a challenging business environment.
Large amounts of money are invested in marketing, especially through advertising, in the expectation that it will grow the business, so the pressure to deliver is immense. However, the size of the available budget is no guarantee of success.
The law of diminishing returns suggests that the competitive RFP pitch and cost reductions have their limits.
Big-spending brand teams don’t always get the best from their agencies. This webinar with ISBA's partners Aprais, will look at how to maintain and grow your agency partnerships and create value through team performance improvement
What will be covered:
What’s the ROI? Why invest time and money in improving relationships?
We will share how
• teams can grow their partnerships
• how this gives them the best chance of achieving their business KPIs
Who is this aimed at
Both marketing and marketing procurement professionals who manage agency relationships, budgets and KPIs.
Presenters
- Kim Walker, Founder and Chairman
- Beth Lewis, Head of Client Services
Book now
Cost
FREE
Type
Online event