ISBA Media Excellence Certificate

We know from members of ISBA, that to be successful today’s media leaders must keep on top of a landscape that is evolving at a rapid pace. It is vital that they are equipped with the knowledge and skills to deliver change within their business and manage their agencies and media operations to drive media neutral and effective planning.

Our members challenged us to help them navigate this landscape with dedicated learning modules created to meet the very specific requirement of the in-house media leader.

We have partnered with The Aperto Partnership to deliver our next Media Excellence Certificate, taking place over two full days at ISBA's offices. Feedback has been overwhelmingly positive, with over 25 senior marketers completing the MEC – and some calling it was the best course they have ever attended. 

The programme enables ISBA members to learn alongside their peers, defining their individual learning goals and at the end create an action plan of measurable objectives.

Open to all ISBA members with 5+ years media experience. You can find more details in our guide below and hear directly from previous participants on why you should apply. 

To find out more, please contact ClaudiaK@isba.org.uk

“Fantastic course from ISBA and the Aperto Partnership. As an exclusively client-side marketer, the course was a great induction to the inner workings of a media agency and how to optimise our agency partnerships for success”. – Head of Marketing, easyJet