In this interactive one-hour session, AAR will share highlights from their latest research, Evolution of the Marketing Operating Model, developed in partnership with ISBA. Drawing on the experiences of over 100 CMOs and senior marketing leaders, this session explores how brands are approaching the challenge of evolving their operating models with insights from multiple industries.
Key talking points include:
🔸 What we’re hearing from CMOs about their biggest operational challenges
🔸 Examples of different approaches brands are taking to adapt their operating models
🔸 Practical considerations for anyone reviewing or evolving their own model
Whether you’re just starting to think about your marketing operating model or are already on the journey, this session will provide useful perspectives, and a space to reflect on what might work for your organisation.
ISBA MEMBER FORUM
ISBA forums provide the opportunity for members to hear from expert speakers and keep up to date on the latest developments. Members can choose to attend specific meetings that appear on the calendar or sign up to the group to receive regular notifications.
Future Operating Models
This forum would be relevant to members with an interest in operating models.
To find out more please email – markw@isba.org.uk