This event with experts CvE explores the evolving retail media landscape, operational shifts, and the importance of collaboration.
- Introduction to the new CvE Retail Media Playbook, unpacking the players in the ecosystem
- Deep dive into:
- How the ways of working, client/agency operating models, and internal capabilities are changing for both brands and retailers during this phase of retail media acceleration
- The importance of deep publisher/retailer/brands relationships for both inventory access and data strategy to increase the effectiveness of the whole ecosystem
ISBA MEMBER FORUM
ISBA forums provide the opportunity for members to hear from expert speakers and keep up to date on the latest developments. Members can choose to attend specific meetings that appear on the calendar or sign up to the group to receive regular notifications.
Marketing Procurement
This forum would be of interest to members involved in agency management, procuring agency or media services.
To find out more please email – markw@isba.org.uk