ISBA Priorities 2025

The ISBA team will share how we are delivering positive change across the media and regulation landscape with our 2025 Priorities, and you will hear from fellow ISBA members who help us to drive our agenda – setting out how we have worked together to meet new challenges and navigate a changing landscape.

This is your chance to ask questions directly of expert members of the ISBA team, as well as network with your industry peers.

The agenda will include:

•  ISBA’s Director-General Phil Smith will recap ISBA’s work in 2024 and announce what we have prioritised as our key workstreams to support ISBA members in 2025.
• Rob Newman, ISBA’s Director of Public Affairs, will update on the Government’s programme and the political landscape as Labour hits its first full year in power.’
• Our cross-media measurement programme, Origin, is now in Beta Trial. Find out from Martin Lawson, Chief Customer Officer, Origin how the platform is being used by the triallists and learn about the key deliverables in 2025.
• The ISBA Media Services Framework (MSF) is a vital document providing members with terms for governing a relationship between an advertiser and its media agency in relation to the agency's provision of media strategy, planning, and buying services. Nick Louisson, ISBA’s Director of Agency Services will introduce the latest iteration of the framework and explain what is new and why it matters. Shruti Shah, Haleon’s Global Media Procurement Director will share her views on how to get the best out of the MSF2025.
• The Ad Accessibility Alliance is launching a new resource hub for anyone in the industry to help them on their journey to make advertising accessible to all. Find out why accessible advertising is so important and what users can expect from the new hub. Bobi Carley, Director of Industry Relations, ISBA will be joined by Aisling Lancaster, Head of Brand & Advertising, Currys and Sam Williams, Head of Strategy, AMV BBDO.
   

This event is open to all ISBA members, marketers who aren’t members but want to know more and those within the advertising and marketing community.