In this session, ISBA partners RightSpend looks at the changes Marketing Procurement have seen to date in 2024 and what else looks to be on the horizon heading towards 2025.
Within the complex world of Marketing supply, we will explore how to get the maximum value from your Agencies whilst not compromising on good, effective output. We’ll delve into how brands are assessing Agency costs utilising innovation, data and technology to drive significant results.
Email markw@isba.org.uk to book your place