Responsible Use of Generative AI

Consumer and broader societal trust in advertising is critical to our industry. 

While Generative AI (Gen AI) presents an opportunity to transform our industry, it also brings ethical and societal concerns advertisers must navigate to preserve trust in their organisations. 

Following on from the ISBA/IPA 12 Principles for the use of Generative AI in advertising and the launch of ISBA’s Generative AI Guidance and Agency Contract Terms, this in-person session brought together advertisers, agencies and Ad Tech companies to discuss what responsible and transparent use of Gen AI means for advertisers.  

Agenda

• 10.00 - 10.05 Welcome Remarks. Phil Smith, Director General, ISBA
• 10:05 – 10:30 Future Perspective: How Gen AI will Change Advertising. Dyana Najdi, Google. 
• 10:30 – 10:40 Advertisers View on Gen AI : Audience Poll
• 10:40 – 11:00  Regulation Update EU & UK.  Rob Newman, ISBA  
• 11:00 – 11:10 ISBA supporting members: 12 Principles and Gen AI Contract Terms  
• 11:10 – 11:35 Consumer Trust and AI. Enza Iannopollo, Forrester
• 11:35 – 11:55 - Break 
• 11:55 – 12:55  What is Responsible Use of Gen AI? Rebecca Sykes, Brandtech, Rocio Hayer, Adobe and Lorna East, ISBA . This includes panel chat and  Q&A 
• 12:55 – 1 :55 - Lunch
• 1:55 - 2:45 Untangling Gen AI Transparency in Media and Advertising.  Stevan Randjelovic, WPP,  Yves Schwarzbart, Google, Emma Humber-Smith, CAP and Ana Castellano, Unilever.  This includes panel chat and  Q&A 
• 2:45 - 3:30 Impact of Generative AI on Your Organisation. Vlad Komanicky and Lenka Ornova, Alchemists 
• 3:30 - 5:00 Networking Drinks