Turning D&I into an Accountable Media Metric

In this ISBA session Prasad Ghag (Global Head of Media, Digital & Strategic Planning at Sanofi) and Dan Brown (Director & Digital Practice Leader at Media Sense) share with members how they managed to conduct an industry first end-to-end audit of D&I media buys and, in-turn, measure the success of their DE&I activities both from a societal and business standpoint.

Programme
Case study style presentation showcasing: 
•    How Sanofi & MediaSense defined Diversity Equality & Inclusion (DE&I) in Sanofi’s advertising. 
•    How Sanofi & MediaSense identified DEI performance improvements across digital media investment. 
•    How Sanofi & MediaSense are discovering the balance of outreach to audiences whilst keeping in consideration environmental & societal impacts of media choices.

Who is it aimed at:
This session is aimed Senior Marketeers, Media & Digital Leads, Procurement and anyone with DE&I on agendas/KPIs.

What will you gain by attending?
DE&I media measurement - Introduction & best practice through the Sanofi lens. 

Presenter
Dan Brown, Director & Digital Practice Leader, MediaSense
Dan is a digital media specialist with over 20 years’ experience across agencies, advertisers and consultants including GroupM, UM & Microsoft.

He now leads MediaSense’s digital analytics practice, supporting advertisers in the development of operating models, measurement solutions and media performance.

He’s passionate about using data to enhance insights and improve ROI for clients and oversees the development and implementation of MediaSense’s digital auditing platform DiPA™.