This session from ISBA partners, ID Comms, will show you how to gain unparalleled insights on agency programmatic buying capabilities during a media agency pitch.
Advertisers conduct media pitches to ensure their media partners are aligned to their business approach and values, and to ensure they are getting the best possible value, capabilities and service from their partners.
With Digital and programmatically traded media now making up more than 50% on average of client’s media investment, being able to establish an agency’s programmatic buying capabilities is a critical element in a media review. But this can pose a challenge when written agency responses often do not align with the reality once the partnership commences.
This session will challenge advertisers thinking about what is possible in a media review and propose solutions for how to stress test agency capabilities in a real live environment.
You'll learn how to:
● Go beyond just theory to understand the reality of working with any potential new partner during a media review
● How to capitalise on the unique opportunities a media review presents to maximise advertiser advantage
● Make informed decisions and future-proof your business moving forward.
What will be covered:
● The importance of a thorough assessment of agency programmatic buying capabilities
● Common advertisers needs in programmatic buying
● The challenges of the traditional pitch process in addressing advertiser needs
● Solutions to stress test reality, not just theory
● How to deploy the right solution for your business to maximise insight based on your set up, time and resources
Who is it aimed at?
This session is aimed at media directors and Programmatic or Digital Leads
What will members gain by attending?
● Objective guidance on how to maximise insight on programmatic buying capabilities during a pitch process
● An understanding of how to design the best possible media review process to assess digital and programmatic capabilities
● Confidence in decision making for future media reviews
Presenter
Mark Andrews, Senior Digital Consultant, ID Comms
Mark leads ID Comms’ Digital division, where he brings over 10 years digital experience encompassing media strategy, buying, analytics and technology. Prior to joining ID Comms Mark led the acceleration within WPP of Ford’s data driven strategy across Europe, deploying new acquisition strategies and attribution models.