Pete Davies, George Young and Tim Fisher from MediaMonks presented this session on MMM. Unlock business success with Marketing Mix Modelling! Harness data-driven insights to optimise your product pricing, distribution, promotion, and advertising strategies. Find out how to maximise ROI by understanding the impact of each element on sales or other business objectives. Elevate your marketing game, boost profitability and attend this great session.
These topics are covered:
- Role & relevance of Marketing Mix Modelling and how does it work?
- How to measure the memory effect of advertising
- How to measure performance and diminishing returns from your econometric models
- How to apply the results of your MMM campaigns in the real world.
This session is run in conjunction with Pete Davies, MD of getmemedia.com and focuses on MMM.
