Marketing in an economic downturn

When economic headwinds impact on consumer behaviour, Marketers often need to rethink their plans and make tough decisions. Understanding what different options are available and how they might affect short and long-term outcomes is critical. Accessing expert advice can often provide the necessary support to make the right decisions.

ISBA has created a repository of relevant content from ISBA Partners and industry experts to assist members with their decision-making processes.