Entropy

Entropy is a hybrid business consultancy and agency specialising in measurement, media and eCommerce. 
Our client side, agency and data science experts work in partnership with brands to accelerate delivery against their organisations’ KPIs.

To maximise growth we work with each client to fill, in a bespoke way, the capability and capacity gaps in your team.

We’ve also pioneered various innovations in measurement including a new faster, much more cost effective Marketing Mix Modelling / MMM methodology suited to digital first businesses. 

Our clients include larger brands such as The Financial Times, Danone, Global and Mitchell and Butlers but also many and varied "scale up" digital commerce first / DTC brands.

Our founder Alex Tait has been engaged with ISBA for many years. When client-side he chaired ISBA's digital group for 5 years and was also on Excom for several years after. Our partnership has continued since he set up Entropy as part of their partner programme. 

Find out more about us and get in touch via the Entropy website.