Looking to the future we see economic uncertainty that in turn will bring new challenges and opportunities to Marketing Procurement. As we move forward into this arena and return to in-person meetings, we have the opportunity to reshape COMPAG to deliver more value to the Group and the wider membership.
In this session, we discussed how to best support the challenges facing Marketing Procurement and were also joined by the following speakers:
Ebiquity: Value Pots and the wider use of Inventory Media
MediaSense: Media pricing benchmarking and the inclusion of Inventory Media
Robert Wegenek: Media Services Framework – 1 Year on
Pitch Positive Pledge: What it really means for Procurement