Accessible advertising is a key priority for ISBA. Our ambition for the industry is for all advertisers to consider accessibility when briefing to drive towards an accessible advertising ecosystem.
Brands are currently missing out on up to 30% of their audience by not making their advertising accessible. See our REFRAME guidance for accessible advertising, here.
If your brand is thinking about making your ads more accessible, but you’re not sure where to start, why not attend our Accessible Advertising webinar.
The online session with the Responsible Marketing Agency will give you an awareness of accessibility features within advertising, some top tips on where to start and what questions to ask your agencies when briefing for accessible advertising.
What will be covered:
- Introduction to accessibility
- The business case for accessible ads
- What is an accessible ad?
- How to upskill your organisation
Who is it aimed at:
Anyone with the responsibility/interest in advertising production, creative and media agency management, diversity and inclusion, marketing effectiveness and procurement and media.
What will you gain by attending:
- an understanding of why accessibility is important
- the key access services for audiovisual media
- what you need to do to make their ads accessible
- how can you educate your teams and motivate them to get started
- the impact of reaching audiences with disabilities
- how to gain confidence to advocate for accessible ads in your organisation
- understand the next steps you need to take
Presenter
Michelle Yeadon, Consultant, Responsible Marketing Agency
Michelle Yeadon has 10 years experience providing strategy consultancy and delivery oversight to brands of all sizes across the campaign development process, including the integration of accessibility principles.
Book now
Cost
FREE
Type
Online event