Marketing Procurement Live: Agency Remuneration & Performance Mgmt

This is an opportunity for members of ISBA's Marketing Procurement community to come together and discuss agency remuneration and performance. 

The days agenda includes:

10:00 – 10:20 Introduction

10:20 – 10:50 Strategic Swings & Seismic Shifts: UK Agency Landscape 2025

Four main types of activity are shaping the agency landscape. Consolidation is streamlining networks, Specialisation is putting a spotlight on capability, AI is creating new expectations of operational effectiveness, and there was no Acquisition announcement with more significant impact than Omnicom's deal with IPG. In this session, global marketing consultancy R3 will review the implications of these strategic swings and seismic shifts within the UK agency landscape, and highlight the top priorities in 2025 for agency management.

10:50 – 11:20 Agency Management

We will look at how to manage your agency relationships and the importance of communication in this process.

11:35 – 1:00 Output-Based Compensation: What You Need to Know

Join R3 as they walk participants through the process of moving towards an output-based compensation model. What are the considerations before you start? What is the process of changing your compensation model? Global marketing consultancy R3 will also address best practice, common challenges, and how marketing procurement teams can build a business case. This includes a member workshop.

1:00 – 2:00 Networking lunch

2:00 – 4:00: Improving creative and media agency performance

This 2 hour workshop will dive into various drivers of agency performance and how procurement can impact them. With a large focus on how to build effective performance related fees for both creative and media services. ID Comms and Alchemists will join us to share some of their insights.

4:15 – 6:00 Social

Join us for drinks in Covent Garden courtesy of Alchemists.